My Professional Narrative

As a natural people person, I thrive working on projects that combine authentic and meaningful endeavors with storytelling. 

The customer experience is where my skill set to interpret and understand a given target audience. Pair this with an extensive knowledge of online communications technologies and social media channels to engage with an audience, and it's a recipe for impact. 

My previous work experience range from working hands-on with FMCG brands like Ben & Jerry’s Nordic but also tech start-ups. The latter I find to be more rewarding, and I aim to move towards collaborating with more sustainable products and organizations.

From a technical approach, I have a solid toolbox within the field of online marketing. I have a solid understanding of the algorithms one must pass to crack ‘the engagement equation.' best practice content marketing is another strength to highlight, as is my ability to create copy that promotes action.

I have the experience and know what it takes to facilitate, nurture and coordinate between multiple stakeholders.

My professional toolbox includes but is not limited to:

•        Strategic, tactical and operational SoMe management

•        Project Management

•        Copywriting crafted for social media channels

•        Maintain media and influencer lists in particular target  verticals

•        Crafting social media campaign plans

•        Blogging

•        Social selling

•        Reputation marketing

•        Newsletter (Constant Contact and MailChimp)

•        Community Management

•        Coordinate and manage in-house translations

•        Monitor, track, and report on social media ROI and KPI performances

•        Sourcing opportunities to build reciprocal relationships with brand ambassadors and influencers

•        Event coordination

•        Coordinating external marketing agencies, consultants, and internal stakeholders

•        SEO optimization

In addition, living and growing up abroad in various locations; Bermuda, Denmark, Canada, Austria, USA, and Copenhagen, has given me excellent language skills as well as a great respect and understanding for culture and diversity.

These experiences have all encoded in me an ever-growing curiosity for people and their personal story a trait that has benefitted me in previous positions as well as life in general.

On a personal note, I am an outgoing, energetic, and empathetic individual with a good sense of humor. I always operate with a passion for the projects and people I work with. I consider myself highly adaptable to change, and I am never afraid to cease an opportunity that will promote growth on a personal as well as professional level.